Helen Howells comes from a family farm in Ceredigion and plays an active role in her rural community. She is the founder of Hwylus Cyf, a bilingual consultancy providing professional research, facilitation and business development services to the rural sector.

Her work as a consultant builds on ten years’ experience in the sustainable development sector, working at a strategic level with public, private and third sector partners. Helen is a Non-Executive Director of Hybu Cig Cymru, the body responsible for promoting the iconic Welsh Lamb and Welsh Beef brands.